Edge by Nature.

Consumers’ skepticism of unknown and artificial ingredients continues to grow, so we knew X2 All Natural Energy’s identity needed to live somewhere between natural, better-for-you terrain and the edgier energy world. To strike the perfect balance, we used a clean, crisp silver backdrop to anchor the refreshing color-coded energy wave and natural ingredient claims. Thirsty, health-conscious consumers are drinking it all in, as the company has already added a new low-calorie sku to the line-up.