what we do.
S²’s mission is to create, maintain and grow powerful, authentic brands that sell. We offer a full range of holistic
strategy, design and production services at each point of a brand’s lifecycle. The result? Brands
that achieve category leadership and stay there for the long-term.
brand strategy
At the heart of a great brand, is a great strategy. It’s the foundation on which brands are built. S²’s brand strategy provides a relevant differentiated positioning, engaging personality, and an inspiring vision for a brand’s future.
brand identity
A brand identity brings the brand strategy to life, visually and verbally, to create deep emotional bonds. S²’s brand identities create holistic, proprietary experiences that embody the essence of a brand.
package design
One of the most iconic expressions of a brand’s identity is its retail package. S²’s designs are a careful balance of unique equity expression, addressing complex shopping needs that successfully break through the clutter at the moment of truth.
structural design
Structural design brings brands to life in the third and fourth dimensions. S²’s industrial designs are engineered to maximize aesthetics, functionality, ergonomics, user experience, and sustainability.
brand management
To ensure a holistic and proprietary brand experience across categories and touchpoints, S² empowers stakeholders with an array of robust and versatile brand management tools designed to unlock your brand’s full potential.
audits, research & analysis
S²’s audits, research and analytical insights provides the information needed to make faster, more informed decisions, achieve long-term milestones, take advantage of short-term opportunities, and always stay proactive.
ideation & concept development
S²’s ideation and concept development services inspire clients to innovate and grow. We push brands into uncharted territory in a strategic way that stays true to the brand.
brand stewardship
Working closely with clients as a brand steward, S² maximizes efficiency by fostering collaboration of all stakeholders, increasing speed to market, and ensuring consistent delivery of the brand’s promise.
