sleep to the rescue.

Emergen-C, the leader in immunity-boosting dietary supplements, wanted to expand their portfolio and promote year round usage by expanding into other categories. 
Sleep-aids were a natural fit. Our Team leveraged the master brand’s unique fortifying properties 
and combined it with dreamy nighttime cues to create this peaceful visual identity. Within its first year, Emergen-Zzzz went on to take an 11% share of the category.