black & blue, refreshed & new.

To modernize the previous OIKOS branding and packaging, we created a mindful — and compelling —
master brand identity. Shifting to a more contemporary and sophisticated hue, dimensionalized logo, and streamlined architecture, we set the stage for future flavor introductions while increasing brand awareness and
sales for this premium package.

To expand its consumer base and appeal to a more diverse demographic, S2 helped Oikos create its new unstoppable positioning. The sleek black, non-gender design and new product benefits became a category disruptor, and sales skyrocketed, pushing Triple Zero to the top position in the Greek yogurt market.